diff --git a/Makefile b/Makefile
index 85124bbc..f0417fc8 100755
--- a/Makefile
+++ b/Makefile
@@ -9,6 +9,8 @@
 CELL_SHOP = $(HOME)/.cell
 CELL_CORE_PACKAGE = $(CELL_SHOP)/packages/core
 
+doit: bootstrap
+
 maker: install
 
 makecell:
@@ -62,8 +64,7 @@ bootstrap:
 	meson compile -C build_bootstrap
 	cp build_bootstrap/cell .
 	cp build_bootstrap/libcell_runtime.dylib .
-	@echo "Bootstrap complete. Cell shop initialized at $(CELL_SHOP)"
-	@echo "Now run 'make' to rebuild with cell itself."
+	@echo "Bootstrap complete. Run cell like ./cell --dev to use a local shop at .cell."
 
 # Clean build artifacts
 clean: